the authentic.

Combining her passions of authentic portrait photography and conscious interior design for tiny homes, Johanna Degenstein is truly a woman to look up to. To. garantee that the brand speaks to both target groups, we created a sophisticated brand rooted in unity.

Natural green tones combined with a bright orange convey a feeling of modern sustainability. The elevated and boldly used typography guarantees that the identity is recognizable and strong, while still keeping the main focus on visuals of her work. To underline the aspect of sustainability, we use absolutely no ink for the print materials. The combination of em- and debasing creates a one-of-a-kind experience.


Art Direction
Brand Design

Print Collateral